EMPATHY: The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.

Visitor-centered. Civic-minded. Diverse.
​Inclusive. Welcoming. Responsive. Participatory. ​​

The qualities of 21st century museums are impossible without an inner core of institutional empathy: the intention of the museum to be, and be perceived as, deeply connected with its community. 

But how?

Assuming an empathetic institutional stance has little to do with sentimentality or inappropriate emotionalism. Instead, just as empathetic individuals must have a clear sense of their own identities in order to perceive and respond effectively to the experience of others, the empathetic museum must have a clear vision of its role as a public institution within its community. From this vision flow process and policy decisions about every aspect of the museum- audience, staffing, collections, exhibitions and programming, social media, emergency responses – all the ways in which a museum engages with its community(ies).

Institutional empathy must live at the core of our museum practice –exhibition and new media design; inclusive and diverse exhibition design and programming in terms of race, ethnicity, accessibility, and sexual orientation; immediate and effective responses to crises in the local community.

We are educators, exhibit designers, interpretive planners, and administrators—advocates and allies—committed to institutional change and open dialog about the challenges facing museums. ​

The Empathetic Museum represents the collective work of museum professionals dedicated to a more inclusive future for the museum industry. We value and advocate for diversity of thought and authentic integration of empathy in museum practice.

Our collaboration grew out of a series of informal conversations and an AAM Unconference Session in 2014. How could we, as an industry, approach the need for greater equality and representation using empathy as our lens?

We owe thanks and gratitude to our colleagues who have contributed to  the discussion and development of the Empathetic Museum framework, in particular Rainey Tisdale and Elissa Frankle.